Concert and Music Event Production


Type: Compulsory (OB)

Area: Production and management, Production

ECTS: 3 o 4

Total value in hours: 90-130
Classroom hours: 30
Other contact hours: 2
Time for directed work (non face-to-face): 34-49
Hours for self-study and independent learning: 24-49

Department: Music Management

Competences developed in the course

Transversal Competencies

CT3: Solve problems and make decisions that meet the objectives of the work being carried out.

CT4: Use information and communication technologies efficiently.

CT6: Exercise self-criticism regarding one’s own professional and interpersonal practice.

CT7: Apply communication skills and constructive criticism in teamwork.

CT9: Integrate effectively into multidisciplinary teams and culturally diverse contexts.

CT11: Demonstrate professional ethics based on aesthetic appreciation, environmental awareness, and respect for diversity in professional practice.

CT15: Work autonomously and value the importance of initiative and an entrepreneurial spirit in professional practice.

General Competencies

CG16: Understand the social, cultural, and economic context in which musical practice takes place, paying particular attention to the immediate environment while considering its global dimension.

CG24: Develop the capacity for lifelong self-directed learning.

CG27: Understand and apply the legislation relevant to the professional field.

Specific Competencies

PG2: Understand the structural characteristics of cultural venues, with particular attention to room acoustics and the logistical requirements of musical ensembles of different sizes and formats.

PG8: Understand economics, management, accounting, marketing strategies, and human resource management.

PG9: Understand the professional environments in which musical activity takes place and their specific characteristics.

PG10: Understand the characteristics of public management from a public service perspective and within its regulatory framework.

PG11: Understand music as a community-based activity that plays a significant role in promoting social cohesion.

PG12: Understand the characteristics of the music business, recognizing that commercial activity is not necessarily incompatible with a commitment to artistic quality.

PG13: Develop the leadership and management skills required to interact with and motivate teams effectively.

PG14: Be able to define and implement strategic approaches proactively.

SO7: Understand the techniques and procedures involved in musical, sonic, and audiovisual creation and in supporting creative processes.

SO10: Demonstrate the ability to integrate art, technology, and science, with sufficient flexibility to adapt to diverse and changing environments.

SO11: Understand the performance-related implications of professional activity and apply them effectively within the relevant professional context.

Learning outcomes (general objectives)

  1. Acquire a basic understanding of the processes, organizational structures, roles, and functions involved in music production.
  1. Demonstrate knowledge of the legal frameworks governing the production and publishing of musical products, with particular emphasis on the role of new technologies.
  1. Develop practical management skills.
  1. Conduct internal and external organizational analyses using the conceptual and practical tools of strategic planning.
  1. Plan effectively in the short, medium, and long term while balancing strategic vision with operational implementation.
  1. Organize concerts and other live music events by performing different organizational roles across a range of formats and scales.
  1. Acquire the tools required to implement quality assurance and innovation strategies in music organizations.
  1. Acquire a basic understanding of the processes, organizational structures, roles, and functions involved in the production and publishing of musical products.
  1. Demonstrate knowledge of the legal frameworks governing the applied to music production. Understanding and drafting legal contracts. Project budgeting. Development of professional interpersonal skills. Public speaking and presentation skills. Teamwork in practice. Basic accounting. Office productivity software. Computer networks and communications. Internet resources. Communication tools and applications production and publishing of musical products, with particular emphasis on the role of new technologies.
  1. Gain proficiency in the use of essential digital tools for organizing work, ideas, and content.

Contents

General principles for understanding and drafting contracts. Project budgeting. Development of professional interpersonal skills. Project-based work. Types of concerts and live music events. The festival landscape. Festival organization and operations. Competitive analysis. New approaches to audience engagement. Team management in arts organizations.

New technologies applied to music production. Understanding and drafting legal contracts. Project budgeting. Development of professional interpersonal skills. Public speaking and presentation skills. Teamwork in practice. Basic accounting. Office productivity software. Computer networks and communications. Internet resources. Communication tools and applications (websites, email, FTP, and Twitter/X). Music-related online resources and communication networks.

Teaching methodology

The teaching and learning methodology includes lectures, seminar discussions, group work sessions, and student presentations.

Assessment systems

Assessment is based on continuous evaluation, supported by an initial diagnostic assessment and culminating in a summative assessment that determines the final grade. Continuous assessment is carried out through a range of assessment records derived from specific assessment activities, including class participation and engagement, oral presentations, assignments and/or readings completed outside the classroom, written assignments, and written or oral examinations.