Competences developed in the course

Cross‑cutting competences

CT1: Organise and plan work efficiently and in a motivating way.

CT3: Solve problems and make decisions that respond to the objectives of the work carried out.

CT4: Use information and communication technologies efficiently.

CT6: Carry out self‑criticism regarding one’s own professional and interpersonal performance.

CT7: Use communication skills and constructive criticism in teamwork.

CT9: Integrate appropriately into multidisciplinary teams and diverse cultural contexts.

CT11: Develop in professional practice an ethics based on aesthetic, environmental and diversity‑related appreciation and sensitivity.

CT12: Adapt, under competitive conditions, to cultural, social and artistic changes and to advances occurring in the professional field, and select appropriate pathways for continuing education.

CT14: Seek excellence and quality in one’s professional activity.

CT15: Work autonomously and value the importance of initiative and entrepreneurial spirit in professional practice.

General competences

CG24: Develop capacities for self‑training throughout one’s professional life.

CG27: Know and apply legislation related to one’s professional field.

Specific competences

PG8: Know economics, management, accounting, market strategies and human resources.

Learning outcomes (general objectives)

1. Develop the ability to relate to diverse interlocutors and languages.
2. Understand musical phenomena as an activity that must be conceived within the social and cultural life of a community, with the different conceptions of music, its functions and the contexts in which it is used, and the attitudes and social values it may convey.
3. Have a global vision of musical activity understood as a product that must be communicated and disseminated to diverse profiles of citizens and consumers.
4. Apply sales and commercialisation techniques to musical products and services, adapted to the specificities of music.
5. Understand the place of music in the new global environment, and interpret the meaning of the spaces of convergence between the logics of communication and culture.
6. Understand and apply new digital communication tools, such as social networks, in the musical field.
7. Develop capacities for leading and organising teams, motivating and exercising leadership within managerial functions.

Contents

Theory and practice of organisations at the service of people. The logics of musical distribution. Live music. Recorded music. Social networks as a medium for dissemination, communication and interaction. Behaviour of the music business. Types of musical ensembles: specificities in relation to their markets and management. Transformation of musical production: consequences and applications for its distribution. Evolution of the music business.

Teaching methodology

The teaching–learning methodology includes lectures (topic presentations), debate and discussion sessions, group work sessions and student‑led presentations.

Assessment systems

The assessment system is continuous assessment, based on diagnostic assessment and specified through summative assessment that leads to the final grade. Continuous assessment is carried out through different records derived from specific activities such as class participation and work, presentation of assignments in class, completion of assignments and/or readings outside class, submission of written work or completion of written or oral tests.