Competences developed in the course

Transversal competences:

CT3: Solve problems and make decisions that respond to the objectives of the work being carried out.

CT4: Efficiently use information and communication technologies.

CT6: Carry out self-criticism regarding one’s own professional and interpersonal practice.

CT7: Use communication skills and constructive criticism in teamwork.

CT9: Integrate appropriately into multidisciplinary teams and diverse cultural contexts.

CT11: Develop, in professional practice, a professional ethic based on appreciation and aesthetic, environmental and diversity sensitivity.

CT15: Work autonomously and value the importance of initiative and entrepreneurial spirit in professional practice.

General competences:

CG16: Know the social, cultural and economic context in which musical practice develops, with particular attention to the immediate environment while also considering its global dimension.

CG24: Develop capacities for self-training throughout professional life.

CG27: Know and apply legislation related to their professional field.

Specific competences:

PG9: Know the professional environments in which musical activity takes place and their specific characteristics.

Learning outcomes (general objectives)

1. Develop the ability to interact with different interlocutors and languages.

2. Understand musical phenomena as an activity that must be conceived within the social and cultural life of a community, considering the different conceptions of music, the functions and contexts in which it is used, and the social attitudes and values it may convey.

3. Know the proposals, trends, languages and structural concepts of music, the theoretical foundations, and the most important approaches, systems and methodologies of musical and cultural analysis and thought during the period from the beginning of the 20th century to the 1970s.

4. Share spaces for guided debate and dialogue on the various methods and approaches through which musical form and construction are developed in the works, authors or trends under study.

5. Have a global vision of music as a product that must be communicated and disseminated to diverse profiles of citizens and consumers.

6. Apply sales and product/service marketing techniques adapted to the specific characteristics of music.

7. Understand the role of music in the new global environment, as well as interpret the areas where communication and cultural logics converge.

8. Understand and apply new digital communication tools, such as social networks, in the musical field.

9. Develop abilities for team management and coordination, motivation and leadership within managerial functions.

Contents

Public speaking techniques. Meeting management. Negotiation techniques. Communication. Group dynamics. Public presentations. Negotiation simulations. Practice of group functioning. Motivation techniques. Leadership. Theory and practice of organisations serving people. Sociological theories on musical activities and the main concepts and methodologies of the discipline. Analysis of musical situations from a sociological perspective and of the main working methodologies of this discipline. Positioning of sociological lines of thought within their corresponding cultural traditions.

The logic of music distribution. Live music. Recorded music. Social networks as a means of dissemination, communication and interaction. The functioning of the music business. Types of musical ensembles: specific characteristics in relation to their markets and management. The transformation of music production: consequences and applications for distribution. The evolution of the music business.

Processes and structures specific to the music industry (composers, publishers, performers, producers, managers, technicians and engineers, record labels, promoters, distributors, sellers). Types of legal contracts in the music industry. Laws and organisations protecting intellectual property.

Basic accounting. Fundamentals of business organisation. Artist management. Distribution channels. New technologies for music production and publishing. Understanding and drafting legal contracts. Preparation of project budgets. Development of social skills specific to this professional profile. Management of a small publishing project. Public speaking techniques. Meeting management. Negotiation techniques. Communication. Group dynamics. Public presentations. Negotiation simulations. Practice of group functioning. Accounting. Introduction to accounting plans. Preparation and management of balance sheets and income statements. Preparation and management of cash-flow plans. Analysis and interpretation of financial statements. Basic office applications. Networks and communications. Internet. Communication tools and applications: web, email, FTP, Twitter. Creation of websites and blogs, and content management. Web 2.0 and Music 2.0. Musical resources on communication networks.

Teaching methodology

The teaching-learning methodology in classes includes master classes (presentation of topics), debate and discussion sessions, group work sessions and sessions in which students present topics.

Assessment systems