Competences developed in the course

Transversal competences:

CT1: Organise and plan work efficiently and in a motivating way.

CT3: Solve problems and make decisions that respond to the objectives of the work being carried out.

CT4: Use information and communication technologies efficiently.

CT6: Carry out self‑criticism regarding one’s own professional and interpersonal practice.

CT7: Use communication skills and constructive criticism in teamwork.

CT9: Integrate adequately into multidisciplinary teams and diverse cultural contexts.

CT11: Develop in professional practice an ethics based on aesthetic, environmental and diversity awareness.

CT12: Adapt, under competitive conditions, to cultural, social and artistic changes and to advances occurring in the professional field, and select appropriate pathways for continuing education.

CT13: Seek excellence and quality in one’s professional activity.

CT15: Work autonomously and value the importance of initiative and entrepreneurial spirit in professional practice.

General competences:

CG5: Know the technological resources specific to one’s field of activity and their applications in music, preparing to assimilate new developments that may arise.

CG24: Develop capacities for self‑training throughout one’s professional life.

CG27: Know and apply the legislation related to one’s professional field.

Specific competences:

PG3: Master music computing, office software and communication networks.

PG8: Know economics, management, accounting, market strategies and human resources.

Learning outcomes (general objectives)

1. Have a global vision of the musical phenomenon understood as a product that must be communicated and disseminated to diverse profiles of citizens and consumers.
2. Apply sales and commercialisation techniques for products and services in a way adapted to the specificities of music.
3. Understand the place of music in the new global environment, as well as interpret the meaning of the spaces of convergence between the logics of communication and culture.
4. Understand and apply new communication tools of the digital environment, such as social networks, in the musical field.

Contents

The logics of musical distribution.
Live music.
Recorded music.
Social networks as a means of dissemination, communication and interaction.
The behaviour of the music business.
Types of musical ensembles: specificities in relation to their markets and management.
The transformation of musical production: consequences and applications for its distribution.
The evolution of the music business.

Teaching methodology

The teaching‑learning methodology in the classes includes lecture sessions (presentation of topics), debate and discussion sessions, group work sessions and student presentations.

Assessment systems

The assessment system is continuous assessment, based on diagnostic assessment and formalised through summative assessment that leads to the final grade.
Continuous assessment is carried out through different assessment records derived from specific activities such as participation and class work, presentation of work in class, completion of assignments and/or readings outside class, submission of written work or written or oral tests.