Competences developed in the course

Cross‑cutting Competences

CT1: Organise and plan work efficiently and in a motivating manner.

CT3: Solve problems and make decisions that respond to the objectives of the work being carried out.

CT4: Use information and communication technologies efficiently.

CT6: Exercise self‑criticism regarding one’s professional and interpersonal practice.

CT7: Use communication skills and constructive criticism in teamwork.

CT9: Integrate effectively into multidisciplinary teams and diverse cultural contexts.

CT10: Lead and manage working groups.

CT12: Adapt competitively to cultural, social and artistic changes and to advances in the professional sphere, selecting appropriate pathways for continuous training.

CT13: Pursue excellence and quality in one’s professional activity.

CT14: Master research methodology in the generation of viable projects, ideas and solutions.

CT15: Work autonomously and value the importance of initiative and entrepreneurial spirit in professional practice.

CT16: Use available means and resources responsibly with respect to cultural and environmental heritage.

CT17: Contribute through one’s professional activity to social awareness of the importance of cultural heritage, its impact in different spheres, and its capacity to generate significant values.

General Competences

CG16: Understand the social, cultural and economic context in which musical practice develops, with special attention to the immediate environment but also to its global dimension.

CG18: Communicate in written and verbal form the content and objectives of one’s professional activity to specialised audiences, using appropriate technical and general vocabulary.

CG24: Develop capacities for self‑training throughout one’s professional life.

CG25: Understand and be able to use study and research methodologies that enable continuous development and innovation in musical activity throughout one’s career.

CG27: Understand and apply legislation related to one’s professional field.

Specific Competences

PG9: Understand the professional environments in which musical activity develops and their specific characteristics.

PG12: Master the characteristics of the music business, understanding that they are not necessarily in contradiction with a commitment to artistic quality.

Learning outcomes (general objectives)

1. Understand the role of music as a tool for individual development and collective transformation.
2. Argue the importance of culture in general, and music in particular, as a public service that contributes to equal opportunities.
3. Relate different artistic languages within the performing arts, responding to the specific characteristics of each from a management perspective.
4. Understand the characteristics of the music sector from a business perspective, taking into account its specificities.
5. Interpret the key elements of a territory in order to determine a strategy that considers the possibilities and needs of different stakeholders.
6. Develop a global understanding of musical activity from the perspective of heritage conservation, restoration and dissemination.

Contents

Methodologies for engaging different stakeholders within a territory. A taxonomy of the performing arts. Common elements. Irreproducibility as a differentiating factor. Interdisciplinarity: from sector‑based approaches to a holistic perspective. Operational logics of the different performing arts. Production. Distribution circuits. Audiences. Types of public and private projects.

Music as a business. The recorded music market. The role of ICT in transforming business models. Live music and its growing economic relevance. Business strategies in the music sector. Entrepreneurs and business owners in the field.

Teaching methodology

The teaching‑learning methodology includes lectures (topic presentations), debate and discussion sessions, group‑work sessions, and student‑led presentations.

Assessment systems

The assessment system is continuous assessment, based on diagnostic evaluation and specified through summative evaluation that leads to the final grade. Continuous assessment is carried out through different assessment records derived from specific evaluation activities such as class participation and work, presentation of work in class, completion of assignments and/or readings outside class, submission of written work, or written or oral examinations.