Competences developed in the course

Transversal Competences

CT2: Collect, analyse, synthesise and manage relevant information appropriately.

CT6: Exercise self-critical reflection on one’s own professional and interpersonal practice.

CT8: Develop ideas and arguments in a reasoned and critical manner.

CT11: Demonstrate professional ethics based on aesthetic appreciation, environmental awareness and respect for diversity in professional practice.

CT12: Adapt, in competitive contexts, to cultural, social and artistic changes, as well as to developments in the professional field, selecting appropriate pathways for lifelong learning.

CT13: Strive for excellence and quality in professional practice.

CT15: Work independently and value the importance of initiative and entrepreneurial spirit in professional practice.

CT17: Contribute through professional activity to raising social awareness of the importance of cultural heritage, its impact on different areas of society and its capacity to generate meaningful values.

General Competences

CG16: Understand the social, cultural and economic context in which musical practice takes place, paying particular attention to the immediate environment while maintaining awareness of its global dimension.

CG24: Develop the capacity for lifelong self-directed learning throughout professional life.

CG26: Be able to connect one’s own musical activity with other disciplines within the sciences and humanities, the arts in general, and other musical disciplines in particular, enriching professional practice through a multidisciplinary perspective.

Specific Competences

PG7: Become familiar with the historical, musicological and critical literature related to a wide range of musical genres and styles.

PG8: Acquire knowledge of economics, management, accounting, marketing strategies and human resource management.

Learning outcomes (general objectives)

1. Understand the place of music within the new global environment and interpret the meaning of the points of convergence between the logics of communication and culture.

Contents

Public speaking techniques. Meeting management. Negotiation techniques. Communication. Group dynamics. Public presentations. Negotiation simulations. Practical group work. Motivation techniques. Leadership. Theory and practice of organisations serving people. Sociological theories of musical activities and the principal concepts and methodologies of the discipline. Analysis of musical situations from a sociological perspective and through the principal methodological approaches of the field. Positioning the main traditions of sociological thought within their corresponding cultural contexts.

The dynamics of music distribution. Live music. Recorded music. Social media as a means of dissemination, communication and interaction. The functioning of the music business. Types of musical ensembles: their specific characteristics in relation to their markets and management. The transformation of music production: its consequences and applications for distribution. The evolution of the music business.

Teaching methodology

The teaching and learning methodology includes lectures (topic presentations), discussion and seminar sessions, group work sessions, and student presentations.

Assessment systems