Competences developed in the course

Transversal Competencies

CT1: Organize and plan work efficiently and in a motivating manner.

CT2: Collect meaningful information, analyze it, synthesize it, and manage it appropriately.

CT3: Solve problems and make decisions that respond to the objectives of the work being carried out.

CT4: Use information and communication technologies efficiently.

CT5: Understand and use at least one foreign language within the scope of professional development.

CT6: Exercise self-criticism regarding one’s own professional and interpersonal performance.

CT7: Use communication skills and constructive criticism in teamwork.

CT8: Develop ideas and arguments in a reasoned and critical manner.

CT9: Integrate appropriately into multidisciplinary teams and diverse cultural contexts.

CT10: Lead and manage working groups.

CT11: Develop professional ethics based on aesthetic appreciation, environmental awareness, and sensitivity towards diversity.

CT12: Adapt, under competitive conditions, to cultural, social, and artistic changes and to advances occurring in the professional field, selecting appropriate pathways for continuing education.

CT13: Pursue excellence and quality in professional activity.

CT14: Master research methodologies for the generation of viable projects, ideas, and solutions.

CT15: Work autonomously and recognize the importance of initiative and entrepreneurial spirit in professional practice.

CT17: Contribute through professional activity to social awareness of the importance of cultural heritage, its impact in different areas, and its ability to generate meaningful values.

General Competencies

CG4: Recognize musical materials through the development of auditory skills and apply this ability to professional practice.

CG5: Understand the technological resources specific to the field of activity and their applications in music, preparing to assimilate future developments in this area.

CG10: Argue and verbally express viewpoints on diverse musical concepts.

CG11: Be familiar with a broad and up-to-date repertoire, focused on the area of specialization but open to other traditions. Recognize the stylistic features that characterize this repertoire and describe them clearly and comprehensively.

CG12: Demonstrate sufficient knowledge of musical practice and its relationship with the evolution of aesthetic, artistic, and cultural values.

CG14: Understand the historical development of music in its different traditions from a critical perspective that places musical art within a social and cultural context.

CG16: Understand the social, cultural, and economic context in which musical practice takes place, with particular attention to the immediate environment while also considering its global dimension.

CG17: Be familiar with different musical styles and practices in order to understand and enrich one’s own field of activity within a broader cultural context.

CG18: Communicate the content and objectives of professional activity, both orally and in writing, to specialized audiences using appropriate technical and general vocabulary.

CG19: Understand the pedagogical and educational implications of music at different levels.

CG23: Value musical creation as the act of giving sonic form to a rich and complex structural idea.

CG24: Develop lifelong self-learning abilities throughout professional life.

CG25: Know and apply study and research methodologies that enable continuous development and innovation of musical activity throughout one’s career.

CG26: Be able to connect one’s musical activity with other disciplines in scientific and humanistic thought, with the arts in general, and with other musical disciplines in particular, enriching professional practice through a multidisciplinary perspective.

CG27: Understand and apply legislation relevant to the professional field.

Specific Competencies

PG2: Understand the structural characteristics of cultural spaces, with particular attention to room acoustics and the logistics of musical groups in different formats.

PG4: Become familiar with techniques for recording, reproducing, and distributing sound documents in different formats, including those derived from new technologies and multimedia systems.

PG6: Gain in-depth knowledge of historical and contemporary repertoires from diverse musical practices and styles, with particular attention to recent trends in creation and performance.

PG8: Understand economics, management, accounting, marketing strategies, and human resources.

PG9: Understand the professional environments in which musical activity takes place and their specific characteristics.

PG10: Understand the characteristics of public management from a service-oriented perspective and within its regulatory framework.

PG11: Understand music as a community-based activity with significant impact on social cohesion.

PG12: Master the characteristics of the music business, understanding that they are not necessarily incompatible with a commitment to artistic quality.

PG13: Develop the leadership and management skills required to interact with and motivate human teams.

PG14: Know how to define and implement a strategy proactively.

Learning outcomes (general objectives)

1. Acquire a basic understanding of the processes, structures, roles, and functions involved in the production and publishing of musical products.

2. Demonstrate knowledge of the legal frameworks governing the production and publishing of musical products, with particular emphasis on the role of new technologies.

3. Develop fundamental knowledge and skills in business project management.

4. Develop the ability to communicate effectively with a wide range of stakeholders and professional contexts.

5. Understand and manage the dynamics of formal and informal groups.

6. Develop practical management skills.

7. Be able to conduct internal and environmental analyses using the conceptual and practical tools of strategic planning.

8. Plan effectively in the short, medium, and long term, balancing strategic vision with operational implementation.

9. Be able to organize concerts and other live music events by performing different roles within the organizational structure across a variety of formats and scales.

10. Be able to design and develop music programmes according to the criteria appropriate to each context and circumstance.

11. Acquire the tools required to implement quality assurance and innovation strategies in music organizations.

12. Acquire the methodologies required to manage complex teams through motivation and participatory leadership.

Contents

Processes and organizational structures within the music industry (composers, publishers, performers, producers, artist managers, technicians and engineers, record labels, promoters, distributors, and retailers). Types of legal contracts used in the music industry. Basic concepts of intellectual property protection. Basic accounting. Fundamentals of business organization. Artist management. Distribution channels. New technologies for music production and publishing. General principles for understanding and drafting contracts. Project budgeting. Development of the interpersonal skills required for this professional profile. Management of a small publishing project. Strategic planning applied to music management. Project-based work. Types of concerts and music events. The festival landscape. The operational logic of a music festival. Key considerations in music programming. Audience research. Identifying and assessing emerging artistic trends. Competitive analysis. New ways of engaging with audiences. Team management in arts organizations. Conceptual approaches to innovation. Tools and strategies for innovation.

Teaching methodology

The teaching and learning methodology includes lectures, seminar discussions, group work sessions, and student presentations.

Assessment systems