Competences developed in the course

Transversal Competencies

CT1: Organize and plan work efficiently and effectively in a motivating manner.

CT2: Collect, analyze, synthesize, and appropriately manage relevant information.

CT3: Solve problems and make decisions that meet the objectives of the work being carried out.

CT4: Use information and communication technologies efficiently.

CT5: Understand and use at least one foreign language within the scope of professional development.

CT6: Exercise self-criticism regarding one’s own professional and interpersonal practice.

CT7: Apply communication skills and constructive criticism in teamwork.

CT8: Develop ideas and arguments in a reasoned and critical manner.

CT9: Integrate effectively into multidisciplinary teams and culturally diverse contexts.

CT10: Lead and manage work teams.

CT11: Demonstrate professional ethics based on aesthetic appreciation, environmental awareness, and respect for diversity in professional practice.

CT12: Adapt competitively to cultural, social, and artistic changes and to developments in the professional field, selecting appropriate pathways for lifelong learning.

CT13: Strive for excellence and quality in professional practice.

CT14: Master research methodologies for the development of projects, ideas, and viable solutions.

CT15: Work autonomously and value the importance of initiative and an entrepreneurial spirit in professional practice.

CT17: Contribute through professional activity to raising social awareness of the importance of cultural heritage, its impact across different fields, and its capacity to generate meaningful values.

General Competencies

CG4: Recognize musical materials through well-developed aural skills and apply these abilities in professional practice.

CG5: Acquire knowledge of the technological resources relevant to the field of activity and their applications in music, while remaining prepared to incorporate future technological developments.

CG10: Present and justify personal viewpoints on a range of musical concepts through effective oral communication.

CG11: Be familiar with a broad and up-to-date repertoire centered on the student’s area of specialization while remaining open to other musical traditions. Recognize and clearly describe the stylistic features that characterize this repertoire.

CG12: Demonstrate a solid understanding of music as a cultural phenomenon and of its relationship to the evolution of aesthetic, artistic, and cultural values.

CG14: Understand the historical development of music across its various traditions from a critical perspective that situates musical art within its social and cultural context.

CG16: Understand the social, cultural, and economic context in which musical practice takes place, paying particular attention to the immediate environment while considering its global dimension.

CG17: Be familiar with a variety of musical styles and practices that enable a broader understanding of one’s own field of activity within a wider cultural context and contribute to its enrichment.

CG18: Communicate the content and objectives of professional activity, both orally and in writing, to specialist audiences using appropriate technical and general terminology.

CG19: Understand the pedagogical and educational implications of music at different educational levels.

CG23: Value musical creation as the process of giving sonic form to rich and complex structural thought.

CG24: Develop the capacity for lifelong self-directed learning.

CG25: Understand and apply study and research methodologies that support continuous professional development and innovation throughout a musical career.

CG26: Be able to connect professional musical practice with other scientific and humanistic disciplines, the arts in general, and other musical disciplines, thereby enriching professional practice through a multidisciplinary approach.

CG27: Understand and apply the legislation relevant to the professional field.

Specific Competencies

PG2: Understand the structural characteristics of cultural venues, with particular attention to room acoustics and the logistical requirements of musical ensembles of different sizes and formats.

PG4: Become familiar with the techniques used for recording, reproducing, and distributing audio materials in a variety of formats, including those based on emerging technologies and multimedia systems.

PG6: Acquire an in-depth knowledge of the historical and contemporary repertoire of a range of musical practices and styles, with particular emphasis on current trends in composition and performance.

PG7: Become familiar with the historical, musicological, and critical literature relating to a variety of musical genres and styles.

PG8: Understand economics, management, accounting, marketing strategies, and human resource management.

PG9: Understand the professional environments in which musical activity takes place and their specific characteristics.

PG10: Understand the characteristics of public management from a public service perspective and within its regulatory framework.

PG11: Understand music as a community-based activity that plays a significant role in promoting social cohesion.

PG12: Understand the characteristics of the music business, recognizing that commercial activity is not necessarily incompatible with a commitment to artistic quality.

PG13: Develop the leadership and management skills required to interact with and motivate teams effectively.

PG14: Be able to define and implement strategic approaches proactively.

Learning outcomes (general objectives)

1. Acquire a basic understanding of the processes, organizational structures, roles, and functions involved in the production and publishing of musical products.

2. Demonstrate knowledge of the legal frameworks governing the production and publishing of intellectual property protection. Fundamentals of accounting. Principles of business organization. Artist management. Distribution channels. New technologies in music production and publishing. General principles for understanding and drafting contracts. Project budgeting. Development of professional interpersonal skills. Management of a small publishing project. Strategic planning applied to music management. Project-based work. Types of concerts and live music events. The festival landscape. Festival organization and operations. Criteria for artistic programming. Audience research. Identifying emerging artistic trends. Competitive analysis. New ways of engaging musical products, with particular emphasis on the impact of new technologies.

3. Develop the fundamental knowledge and skills required for business project management.

4. Develop the ability to communicate effectively with a variety of stakeholders and across different professional contexts.

5. Understand and manage the dynamics of both formal and informal groups.

6. Develop practical management skills.

7. Conduct internal and external organizational analyses using the conceptual and practical tools of strategic planning.

8. Plan effectively in the short, medium, and long term while balancing strategic vision with operational implementation.

9. Organize concerts and other live music events by performing different organizational roles across a range of formats and scales.

10. Design musical programmes according to the criteria most appropriate to each context.

11. Acquire the tools required to implement quality assurance and innovation strategies in music organizations.

12. Develop methodologies for managing complex teams through motivation, participation, and collaborative leadership.

Contents

Processes and organizational structures within the music industry (composers, publishers, performers, producers, managers, technicians and engineers, record labels, promoters, distributors, and retailers). Types of legal contracts in the music industry. Basic principles of intellectual property protection. Fundamentals of accounting. Principles of business organization. Artist management. Distribution channels. New technologies in music production and publishing. General principles for understanding and drafting contracts. Project budgeting. Development of professional interpersonal skills. Management of a small publishing project. Strategic planning applied to music management. Project-based work. Types of concerts and live music events. The festival landscape. Festival organization and operations. Criteria for artistic programming. Audience research. Identifying emerging artistic trends. Competitive analysis. New ways of engaging audiences. Team management in arts organizations. Conceptual foundations of innovation. Tools and strategies for innovation.

Teaching methodology

The teaching and learning methodology includes lectures, seminar discussions, group work sessions, and student presentations.

Assessment systems