Strategic Planning and Cultural Project Design


Type: Compulsory (OB)

Area: Production

ECTS: 4

Total value in hours: 120
Classroom hours: 30
Other contact hours: 8
Time for directed work (non face-to-face): 48
Hours for self-study and independent learning: 34

Competences developed in the course

Transversal Competencies

CT1: Organize and plan work efficiently and effectively in a motivating manner.

CT2: Collect, analyze, synthesize, and appropriately manage relevant information.

CT3: Solve problems and make decisions that meet the objectives of the work being carried out.

CT4: Use information and communication technologies efficiently.

CT5: Understand and use at least one foreign language within the scope of professional development.

CT6: Exercise self-criticism regarding one’s own professional and interpersonal practice.

CT7: Apply communication skills and constructive criticism in teamwork.

CT8: Develop ideas and arguments in a reasoned and critical manner.

CT9: Integrate effectively into multidisciplinary teams and culturally diverse contexts.

CT10: Lead and manage work teams.

CT11: Demonstrate professional ethics based on aesthetic appreciation, environmental awareness, and respect for diversity in professional practice.

CT12: Adapt competitively to cultural, social, and artistic changes and to developments in the professional field, selecting appropriate pathways for lifelong learning.

CT13: Strive for excellence and quality in professional practice.

CT14: Master research methodologies for the development of projects, ideas, and viable solutions.

CT15: Work autonomously and value the importance of initiative and an entrepreneurial spirit in professional practice.

General Competencies

CG5: Acquire knowledge of the technological resources relevant to the field of activity and their applications in music, while remaining prepared to incorporate future technological developments.

CG10: Present and justify personal viewpoints on a range of musical concepts through effective oral communication.

CG12: Demonstrate a solid understanding of music as a cultural phenomenon and of its relationship to the evolution of aesthetic, artistic, and cultural values.

CG16: Understand the social, cultural, and economic context in which musical practice takes place, paying particular attention to the immediate environment while considering its global dimension.

CG17: Be familiar with a variety of musical styles and practices that enable a broader understanding of one’s own field of activity within a wider cultural context and contribute to its enrichment.

CG18: Communicate the content and objectives of professional activity, both orally and in writing, to specialist audiences using appropriate technical and general terminology.

CG23: Value musical creation as the process of giving sonic form to rich and complex structural thought.

CG24: Develop the capacity for lifelong self-directed learning.

CG25: Understand and apply study and research methodologies that support continuous professional development and innovation throughout a musical career.

CG26: Be able to connect professional musical practice with other scientific and humanistic disciplines, the arts in general, and other musical disciplines, thereby enriching professional practice through a multidisciplinary approach.

Specific Competencies

PG10: Understand the characteristics of public management from a public service perspective and in accordance with its regulatory framework.

PG11: Understand music as a community-based activity that plays a significant role in promoting social cohesion.

PG14: Be able to define and implement strategic approaches proactively.

Learning outcomes (general objectives)

  1. Develop the fundamental knowledge and skills required for the management of business projects.
  1. Develop the ability to communicate effectively with a variety of stakeholders and across different professional languages and contexts.
  1. Explain and understand the dynamics of formal and informal groups.
  1. Be able to carry out an internal and environmental analysis using the conceptual and practical tools of strategic planning.
  1. Plan effectively in the short, medium, and long term, balancing strategic vision with operational implementation.
  1. Acquire the tools required to implement quality and innovation strategies in music organizations.

Contents

Strategic planning applied to music management. Project-based work.

Teaching methodology

The teaching and learning methodology includes lectures, seminar discussions, group work sessions, and student presentations.

Assessment systems

Assessment is based on continuous evaluation, supported by an initial diagnostic assessment and culminating in a summative assessment that determines the final grade. Continuous assessment is carried out through a range of assessment records derived from specific assessment activities, including class participation and engagement, oral presentations, assignments and/or readings completed outside the classroom, written assignments, and written or oral examinations.